Bharat Chauhan ,Osel is one of the few original equipment manufacturers (OEMs) of digital LED signage
display systems in India. This company manufactures the full range of LED display panel
systems including all the major components at its ultra-modern plant in Greater Noida,
Uttar Pradesh. The LED display solutions are designed for – Indoor | Outdoor | SemiOutdoor settings.
Ösel Technology (P) Ltd. is the brainchild of a group of techno-entrepreneurs and
innovators, headed by Ms. Jyotsna Jawahar, who believes that the Indian out of home
(OOH) signage display market is ready to shift to digital out of home (DOOH). This will have a
far-reaching impact in the marketing efforts of brands and businesses, which will eventually
benefit the consumer. In addition to Ms. Jyotsna Jawahar, the leadership team of Ösel also
comprise of Mr. Mukesh Sinha, and Mr. Devashish, both of whom have wide-ranging,
diversified and global experience.
Why Digital LED Signage Solutions?
The advantages offered by dynamic digital LED signage solutions over conventional static
print signage is well-proven. LED signage solutions have made large format OOH advertising,
a win-win solution for all stakeholders – signage location owners | signage owners |
billboard contractors | brands that advertise on digital signage screens | consumers, who
see the advertisements.
The benefit for the end user or consumer is enabled by remarkably higher efficiency of
digital LED signage solutions as compared to conventional static print signage display.
Dynamic DOOH is generations ahead of Static OOH in all counts and with its adoption, the
billboard space utilization in India will grow manifold since DOOH enables display of multiple
messages across multiple screens in multiple locations, simultaneously.
Boost Self-Reliance, Make in India, Digital India and Smart Cities Program
It is noteworthy that the Indian digital LED signage solutions industry is heavily dependent
on imports today and in this situation Osel has taken this giant step to reduce the country’s
dependence on import, save forex, further improve digitalisation, protect environment and
contribute toward the country’s growth through Make in India and Digital India.
Ösel’s ultra-modern plant for manufacture of digital LED signage systems in India will reduce
dependence on imports and promises to boost self-reliance in this vital sector with farreaching impact across all industries. At the same time it will have a great impact in the
country’s flagship smart city program.
Environment-friendly – will check proliferation of single-use plastic (SUP)
India produces approximately 1.4 billion square feet of PVC flex every month and imports
690 million square feet of PVC flex from South Korea every month. That is a huge load of
SUP getting disposed every month, adding massively to the already serious level of SUP
pollution in the country’s environment.
Digital LED signage solutions or DOOH advertising is the best option to control proliferation
of single-use plastic in large format OOH display advertising. The conventional static print
signage uses polymer flex sheets or substrate for displaying a single message and then
disposes it at the end of the display duration. This is proving to be very harmful for the
environment.
Adoption of digital LED signage solutions or DOOH by the advertising industry in India will go
a long way in controlling the use of single use plastic. For instance, the digital LED signage
display systems have a lifespan of one lakh hours of display time, which is long enough to
the last many years and save the environment from polymer flex wastage generated by the
single-use conventional static print signage displays.
