Women fashion brand ‘Lickouture- Unapologetically Sexy’ to kickstart launch with a Fashion Show


Bharat chauhan ,

New Delhi, Lickouture, the new and enterprising name, with its tag line ‘Unapologetically Sexy’ is set to take the industry by storm with an inaugural fashion organized on Dec

Malaika Arora – Defying time and defining beauty…walked the ramp at Lickouture’s inaugural fashionshow

Lickouture believes women are powerful, strong, beautiful, sexy – complete. We believe every woman has many avatars. The 4 key avatars Lickouture is focusing on are the following:

Czarina – ‘She can do as she pleases, she’s nobody’s fool’

The Czarina collection has been designed keeping in mind the modern woman who embodies sophistication and class. She carries with her a silent air of authority and is well aware of her power

Playette – ‘She can kill with a smile, she can wound with her eyes’

The Playette collection is devoted to the type of woman with a no-nonsense attitude. She is proud of her looks and likes to dress sexy for herself. Don’t mistake that for an invitation to mess with her, because she won’t stand for it (consider yourself warned!).

Social Butterfly – ‘She can lead you to love, she can take you or leave you’

The name says it all! The kind of woman who is confident and outgoing, she’s the first name on most invitation lists. She craves designs that are unique and one-of-a-kind; and is a trend setter in the truest sense. This woman is definitely a risk-taker when it comes to her style and collection.

Temptress – ‘She’ll carelessly cut you and laugh while you’re bleeding’

The Temptress line is as bold and daring as the name suggests. This collection is definitely not for the faint hearted and is exclusively designed for the seductress in you! This line has been created for you to unapologetically embrace your dark side!

In the words of the owners,Maya Gurjar and Meeta Chopra“We always had a very clear idea of the kind of clothes that defined us, but finding them in the market was almost impossible. There are so many well established brands in India that provide a beautiful and sensual aesthetic for traditional clothes. However, in order to find a dress or gown for a special occasion we felt it was necessary to travel outside of the country. In order to find an easier and faster way to address this, we started to make our dresses ourselves. Very soon, we had friends and even strangers asking where they could buy the outfits they saw us wearing – which is how the business actually started. We soon realised we had tapped into a gap in the Indian market. Suddenly, we were selling our dresses and the demand kept increasing, and so we had to hire more and more staff to keep up! Our only vision from the beginning has been to dress for a woman’s personality. We want women to be bold, be sexy, be unapologetically sexy!”


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