The Department of Sports & Youth Services, Government of Punjab, YuWaah and UNICEF join hands to launch a partnership for socio-economic empowerment of Punjab’s youth


Bharat Chauhan Chandigarh, Driven by the mission to enable the best opportunities and future for young people, the Department of Sports and Youth Services, Government of Punjab, UNICEF and YuWaah announced a new partnership to enable the best opportunities for eight million young people in Punjab.

The Government of Punjab’s partnership with Yuwaah and UNICEF was announced in the presence of Hon’ble Chief Minister of Punjab, Captain Amarinder Singh, Hon’ble Sports & Youth Services Minister, Shri Rana Gurmeet Singh Sodhi, Ms. Vini Mahajan, Chief Secretary to the Government of Punjab, Mr. Ravi Venkatesan, UNICEF Special Representative for Young People & Advisor to Punjab Government and thousands of young people across the state of Punjab through a Facebook live event.

Building on Punjabi youth’s inherent strengths – boldness, courage and entrepreneurship – over the next three years, Pride of Punjab initiative aims to connect millions of young people of Punjab across 22 districts with aspirational economic opportunities, gain relevant skills for productive lives and become changemakers.

Announcing the partnership, Captain Amarinder Singh, the Hon’ble Chief Minister expressed his keen interest in joining hands to ensure the best for youth in the state and said, “young people of Punjab are not seen just as passive receivers of support, but active drivers of change”.

Mr. Ravi Venkatesan, UNICEF Special Representative for Young People and Member, Punjab State Advisory Council said, “YuWaah! is all about helping young people develop the mindset and skills to thrive in a volatile, uncertain, fast-changing world. We see the Covid-19 crisis as a “crucible” for developing the leadership potential of Punjab’s youth by engaging them as volunteers, problem-solvers and change-leaders in their communities. We are thrilled to be launching our work in partnership with the Government of Punjab.”

The partnership in Punjab will begin with a state-wide poll of young people to hear and understand their challenges and aspirations. Subsequently, YuWaah in collaboration with the Government of Punjab, will launch youth innovation challenges including an innovative mobile app called ‘YuWaah Ninja’ to engage young people in solving civic issues and learning 21st Century skills, especially critical and innovative thinking. A state-wide career guidance portal will also be introduced to support more than 800,000 young people in secondary/higher secondary schools to make informed choices about their careers and future.

UNICEF India Representative, Dr. Yasmin Ali Haque, also congratulated the Hon’ble Chief Minister and his Government for their leadership and said “These new ways of thinking will support young people to build the state, lead their own agendas and thrive. This is an opportunity for the partners of YuWaah, including Government of Punjab, private sector, industry associations, UN agencies, civil society organisations and of course the youth to join hands and work with the young people to transform Punjab and India.”

About YuWaah

YuWaah is a global partnership for young people supported by UNICEF, brings young people together with the private sector, governments, international and local organisations. It aims to create entrepreneurship opportunities; provide career guidance, psycho-social support and remote learning opportunities; besides capturing their drive and ideas through youth engagement opportunities. Yuwaah is also working with several state governments with state-specific support required to match the interest and needs of youth. Punjab is among the first few states to launch the state-specific initiative for young people.


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