Bharat Chauhan New Delhi ,The giant sportswear , adidas known for its high performance products worn by the world’s best athletes , launched a fresh new athletics franchise the VRCT jacket , a canvas of self –expression and individuality.
To celebrate this campaign and give wings to the idea of self –expression national icons like Swapna Barman , squash Player Dipika Pallikal, Boxer Simranjit Kaur and Sprinter Hima Das who will be the leading voice of the campaign in India.
At the event, Swapna Barman , ( Indian Heptathlete) said, “ I believe my imperfections have been my biggest motivation to succeed. So happy to be working with adidas onthe adidas VRCT jacket that allows me to own and celebrate by imperfections.”
Present at the launch along with adidas ambassadors Manish Sapra, ( Director , Adidas India)added, “ Adidas has always inspired athletes through products and campaigns . Today’s youth, whom we refer as creators , are looking for various avenues to express their creativity and individuality.”
The launch of VRCT jacket, Swapna , Dipika and Simranjit lead a panel discussion where they spoke about their journey not only as athletes but also emphasised on staying true to themselves , which has played an important role in their success.
The jacket which can be worn by high school and college students which is flexible , sleek , modern fit and can be worn by pride .
