Kareena Kapoor Khan launches UNICEF #ChildhoodChallenge campaign to help children impacted by COVID-19

Bharat Chauhan New Delhi, In support of life-saving work for children
impacted by COVID-19, UNICEF India’s Celebrity Advocate, Kareena Kapoor
Khan today launched the UNICEF India #ChildhoodChallenge campaign via her
Instagram handle.

View this post on Instagram

Some of my happiest memories are from my childhood, which shaped me into what I am today. But that’s not so for many children around the world who miss out on a safe, healthy and happy childhood. The #COVID-19 pandemic is only going to make it worse. UNICEF is providing urgent and lifesaving support for vulnerable children. I have seen their work and have donated to support their cause of saving precious lives. Join me and support the #ChildhoodChallenge by sharing your happiest childhood memories and donate to @unicefindia the amount equal to the year you were born in. By taking part in this challenge you can help avoid a lasting crisis for children. Click on the link in bio to donate.

A post shared by Kareena Kapoor Khan (@kareenakapoorkhan) on Jun 25, 2020 at 9:31pm PDT

The campaign urges supporters to be part of a better future for every child by
sharing their happiest childhood memories on social media using
#ChildhoodChallenge, tagging @unicefindia, donating to UNICEF if they can
and sharing the challenge on with three of their friends.
”A safe, healthy childhood is what has made me who I am today. But there are
millions of children who are vulnerable and deprived of their rights. COVID-19
is making the situation worse for the most vulnerable children. As UNICEF’s
celebrity advocate, I am pleased to launch in India the #ChildhoodChallenge to
protect children and help give them a happy childhood. Together, we can
reimagine a better future for every child,” said Kareena Kapoor Khan.
As the COVID-19 pandemic enters its seventh month, school closures,
weakened health-systems, disrupted services and food shortages continue to
threaten the lives of millions of children around the world. UNICEF estimates
that globally, an additional 6,000 children could die every day from preventable
causes over the next six months – almost all of them (over 90 per cent) in low
or lower-middle income countries. The figure is approximately 300,000
additional child deaths in 6 months in India.
“We are very pleased that Kareena Kapoor Khan is supporting this important
campaign for children at a time when it’s most needed. As UNICEF India’s
celebrity advocate, she has always actively given her time and maximized her
influence to garner results for children and women. We hope that many others
will join her in supporting children during these critical times as they grapple
with the consequences of the COVID-19 pandemic,” said Dr Yasmin Ali
Haque, Representative, UNICEF India.
UNICEF India invites supporters to post a picture from their childhood on social
media, donate the amount in Rupees of the year they were born (if they can)
and nominate friends to take on the challenge to raise money and awareness
so that together we can ensure a better childhood for the most vulnerable
children.Funds donated through the #ChildhoodChallenge will go to UNICEF’s Reimagine
global campaign – an urgent appeal to governments, the public, donors and the
private sector to support UNICEF’s efforts to respond, recover and reimagine a
world currently besieged by COVID-19.
Money raised will help UNICEF respond to immediate needs by supporting
governments in providing soap, masks, gloves, hygiene kits, protective
equipment and life-saving information for children and families; support near
term recovery efforts, including by supporting education, protection and
healthcare systems; and further UNICEF’s work to reimagine a fairer, more just
world for children.